Lubbock Game Day Boutiques: TTU Storefront & Online Clothing Options

a collage of four boutiques in LBK
Graphic by Sierra Gumbs

Texas Tech Themed Clothing Boutiques

Football season at Texas Tech is here which means the Lubbock boutiques for game day clothing are busy. Between tailgates, football games, and watch parties their are plenty of reasons to dress up. If you are looking to shop for some trendy and stylish gameday outfits for this 2021 season, here are some great local boutiques where you can find all of your game day needs. All these boutiques have Texas Tech-inspired gear and products to make your outfit pop.

Lubbock Boutiques Storefront for Game Day

TC Elli’s

T.c. ellis storefront on broadway for Lubbock Boutiques for Game Day

TC Elli’s is a women’s clothing boutique with the trendiest fashion in Lubbock. They have anything from shoes, clothing, accessories, and more. This boutique is popular among Texas Tech students for its great red, black, and white-inspired game day fashion. If you are strolling around Broadway, remember to stop by this trendy boutique while on the search for your next game day look.

Business Hours are from 10 a.m. to 6 p.m. Monday through Saturday, and from 1 p.m. to 5 p.m. on Sunday.

For more information or to order online, visit their website at or visit their boutique located at 2422 Broadway St b, Lubbock, TX 79401.

The Matador

Lubbock Boutiques for Game Day photo of the matador storefront on university

The Matador is a clothing store dedicated solely to Texas Tech game-day gear. To sum up, you can get anything Red Raider inspired like clothing, accessories, hats, shoes, gifts, stickers, and more. The options range and selection here are so wide that you are sure to find a stylish Texas Tech-inspired outfit for both men and women of any age.

Business hours are from 10 a.m. to 6 p.m. Monday through Saturday and Sunday from 12 p.m. to 4 p.m.

For more information or to shop online, visit their website at or visit their store located at 2424 Broadway St, Lubbock, TX 79401.

Red Raider Outfitter

Lubbock Boutiques for Game Day photo of red raider outfitter storefront on broadway

Red Raider Outfitter is one of the most well-known Texas Tech-inspired stores. They have four locations in Lubbock so far and continue to grow. They also have a plethora of Red Raider gear for men, women, babies, and even pets. At Red Raider Outfitter you can find plenty of souvenirs and gifts, clothing, stickers, home decor, and more. In addition they have featured shops with Under Armour, Disney, Vineyard Vines, Life is Good, among many others. Whatever your style may be, they adjust to all of your fashion needs. In Lubbock, there is always a Red Raider Outfitter near you, so remember to stop by and get your hands on some 2021 gear.

Their business hours vary per location. You may visit their website for more location information, business hours, or online shopping at

Piper Lubbock

Lubbock Boutiques for Game Day photo of piper boutique near the south plains mall

Piper boutique is another local favorite for many Texas Tech students as well, they have some of the trendiest clothing, accessories, and apparel in Lubbock. This boutique has a whole section of just Red Raider-inspired gear, so their shoppers can search for the perfect game-day outfit effortlessly. Buying only one outfit while on your search may be difficult and coming out of this boutique with your bags full is inevitable when they have so many trendy and stylish options.

Their business hours are from 10:20 a.m. to 6:20 p.m. Monday through Saturday and Sunday from 1 p.m. to 6 p.m.

For more information or to online shop, visit their website at or you may visit their location at 5604 Slide Rd #700, Lubbock, TX 79414.

Lubbock Boutiques Online for Game Day

Established & Co.

Established & Co. founded by a Baylor University graduate, is an online clothing brand that sells licensed college apparel. This store caters to college students with a passion for college spirit. This company has fashionable clothing for both men and women. They also design clothing for 13 schools as of now. If you are looking for unique and trendy outfits for the next tailgate or any other college event, look no further and head over to their website. Everything can be done from the comfort of your bed, no need to physically walk into a store. With a simple click, you can have your outfits delivered in just a couple of days.

For further information, visit their website at

Hype and Vice

Hype and Vice, created by a woman, is an online clothing boutique for all the college fans out there. They design apparel that is perfect for game days. Without a doubt, you are sure to have the best tailgating outfit out there. College students are busy, so everything can be done from the confront of your home. Just visit their website and your trendy clothing will be at your doorstep within days.

For further information, visit their website at


If you want to support small businesses and pay a more affordable price, Etsy may be the place for you. Etsy is a website that supports small at-home businesses. Here you can find tons of accounts that sell gameday-themed clothing from trendy to classic, you can find it all for various prices. Most importantly the products of these accounts cater to all ages, genders, and styles. There is tons of variety so everyone is sure to find the perfect college spirit outfit. The website is simple to understand and all your purchases can be made online.

For further information visit

For more intrest in shopping in Lubbock, check out The Best Hub City Stores.

Story by Fernanda Tronco, Campus Live Intern

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